{"product_id":"native-strengthening-shampoo-almond-shea-butter","title":"Native Strengthening Shampoo - Almond \u0026 Shea Butter","description":"\u003cp\u003eShampoo, built around a short ingredient list instead of the usual long one. It's made to strengthen strands and cut down on breakage from the very first wash, with almond and shea butter carrying a scent that feels more like a bakery aisle than a bathroom shelf. No sulfates, silicones, parabens or dyes are hiding in the mix — so it lathers, cleans, and rinses clean without the extras. Whether your hair feels tired, over-processed or just due for a reset, this is a straightforward wash that does the work without a long ingredient panel to decode.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose the Native Strengthening Shampoo?\u003c\/h3\u003e\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eA Short Ingredient List:\u003c\/strong\u003e Built around plant-derived cleansers like sodium cocoyl isethionate, so there's less to read on the back of the bottle and less for your scalp to react to.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eFree From the Usual Suspects:\u003c\/strong\u003e No sulfates, silicones, parabens or dyes, so there's nothing extra to rinse around when you're washing.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eResults From the First Wash:\u003c\/strong\u003e Designed to reduce breakage and strengthen strands starting with one use, not weeks of buildup.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eNo Animal Testing, No Animal Ingredients:\u003c\/strong\u003e Made without testing on animals and without any ingredients sourced from them, so nothing in the bottle costs an animal anything.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eNon-Stripping Clean:\u003c\/strong\u003e Cleans hair without leaving it feeling dried out or stripped of its natural moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWeak or brittle hair that breaks when you brush it\u003c\/li\u003e\n\u003cli\u003eReading the back of the bottle first — no sulfates, silicones, parabens or dyes\u003c\/li\u003e\n\u003cli\u003eA vegan routine, with PETA cruelty-free certification behind it\u003c\/li\u003e\n\u003cli\u003ePairing with the matching Almond \u0026amp; Shea Butter conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eProduct Specs\u003c\/h3\u003e\n\u003ctable\u003e\n \u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eScent\u003c\/td\u003e\n\u003ctd\u003eAlmond \u0026amp; Shea Butter\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003e16.5 fl oz (487 mL)\u003c\/td\u003e\n\u003c\/tr\u003e\n \n \u003ctr\u003e\n\u003ctd\u003ePackaging\u003c\/td\u003e\n\u003ctd\u003ePump bottle\u003c\/td\u003e\n\u003c\/tr\u003e\n \n \u003ctr\u003e\n\u003ctd\u003eCountry of Origin\u003c\/td\u003e\n\u003ctd\u003eUnited States\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eFree From\u003c\/td\u003e\n\u003ctd\u003eSulfates, Silicones, Parabens, Dyes\u003c\/td\u003e\n\u003c\/tr\u003e\n \u003ctr\u003e\n\u003ctd\u003eCertifications\u003c\/td\u003e\n\u003ctd\u003eCruelty-Free (PETA)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3 style=\"margin-top:1.5em\"\u003eFAQs\u003c\/h3\u003e\n\n\u003ch4\u003eWhat makes this shampoo different from a typical drugstore formula?\u003c\/h4\u003e\n\u003cp\u003eIt's formulated with a short ingredient list, including plant-derived cleansers like sodium cocoyl isethionate, rather than a long list of fillers and additives. It's also free of sulfates, silicones, parabens and dyes.\u003c\/p\u003e\n\n\u003ch4\u003eIs this shampoo actually sulfate-free, and will it still lather well?\u003c\/h4\u003e\n\u003cp\u003eYes, it's formulated without sulfates and instead uses plant-derived cleansers like sodium cocoyl isethionate and sodium lauroyl sarcosinate to clean and lather.\u003c\/p\u003e\n\n\u003ch4\u003eIs Native's Strengthening Shampoo cruelty-free and vegan?\u003c\/h4\u003e\n\u003cp\u003eYes, it's certified cruelty-free by PETA, never tested on animals, and made without any animal-derived ingredients.\u003c\/p\u003e\n\n\u003ch4\u003eHow do I use this shampoo, and is there anything to know before the first wash?\u003c\/h4\u003e\n\u003cp\u003eLather it into wet hair, rinse thoroughly, and repeat if needed — no special prep or setup required. It's designed to start reducing breakage and strengthening strands from the very first use.\u003c\/p\u003e\n\n\u003ch4\u003eWhat size does this shampoo come in?\u003c\/h4\u003e\n\u003cp\u003eIt comes in a 16.5 fl oz (487 mL) pump bottle, sized for regular use over several months.\u003c\/p\u003e","brand":"native","offers":[{"title":"Default Title","offer_id":48254760747238,"sku":null,"price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/4825\/9421\/files\/1787957332289-mfwt09-native-almond_and_shea_butter-shampoo-front.jpg?v=1787959814","url":"https:\/\/ekoandco.ca\/products\/native-strengthening-shampoo-almond-shea-butter","provider":"ekö + co.","version":"1.0","type":"link"}