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Anonymous Toothpaste with less waste!? Wow
Makes brushing guilt free
Toothpaste, in a tablet — no tube, no paste, no mess. Pop one in your mouth, chew until it turns soft, then brush with a wet toothbrush the way you always have. It foams and cleans like traditional toothpaste, but the flavour leads with warm, spicy-sweet cinnamon instead of the usual minty-forward taste, with just a touch of menthol underneath to keep the finish clean — and the whole thing lives in a tin you refill instead of throw out. If you're after something warmer than straight peppermint or you're just tired of tossing plastic tubes, this is the same brushing habit with a different flavour and a lot less waste.
| Specification | Details |
|---|---|
| Material | Refillable aluminium tin |
| Quantity / Contents | 62 tablets per tin |
| Weight | 36 g / 1.3 oz |
| Flavour | Cinnamon, with menthol |
| Key Ingredients | Xylitol, hydroxyapatite, calcium carbonate, sodium bicarbonate, coconut oil, aloe vera, tea tree oil, ammonium glycyrrhizate, menthol |
| Packaging | Refillable aluminium tin; refill pouches ship in compostable packaging |
| End of Life | Aluminium tin is infinitely recyclable; refill pouches are compostable |
| Care Instructions | Do not swallow tablets; keep away from pets, as xylitol is toxic to dogs and cats |
| Key Omissions | No fluoride, no SLS, no parabens, no saccharin, no artificial colours, no plastic tube |
Hydroxyapatite is the mineral your teeth are naturally made of, and these tablets use it to strengthen enamel, whiten gently and ease sensitivity without fluoride. It works the way fluoride was meant to, just without the fluoride.
Yes — cinnamon is the lead flavour, but the formula includes a small amount of menthol alongside it for a clean finish, so it's not a fully mint-free tablet. It's noticeably warmer and less sharp than a straight peppermint version.
Each tin holds 62 tablets, which covers about a month of brushing twice a day. When it runs low, you refill the same aluminium tin rather than buying a new tube.
Yes — the tablets are solid, so they're TSA carry-on friendly and travel without the liquid limits or leak risk of tube toothpaste. Just pack the tin and go.
The tablets are not intended to be swallowed by humans, and they contain xylitol, which is toxic to dogs and cats, so keep the tin away from pets. Chew, brush, then spit and rinse as you would with regular toothpaste.
Each pre-portioned tablet replaces a squeeze of paste, but instead of a plastic tube you get a refillable aluminium tin that's infinitely recyclable, plus a cinnamon-forward flavour instead of a straight peppermint one. The formula still foams and cleans the way traditional toothpaste does.