- sulfate-free
- silicone-free
- paraben-free
- dye-free
- cruelty-free
- vegan formula
- short ingredient list
- non-stripping clean
- made in 🇺🇸
Shampoo, built around a short ingredient list instead of the usual long one. It's made to strengthen strands and cut down on breakage from the very first wash, with almond and shea butter carrying a scent that feels more like a bakery aisle than a bathroom shelf. No sulfates, silicones, parabens or dyes are hiding in the mix — so it lathers, cleans, and rinses clean without the extras. Whether your hair feels tired, over-processed or just due for a reset, this is a straightforward wash that does the work without a long ingredient panel to decode.
Why Choose the Native Strengthening Shampoo?
- A Short Ingredient List: Built around plant-derived cleansers like sodium cocoyl isethionate, so there's less to read on the back of the bottle and less for your scalp to react to.
- Free From the Usual Suspects: No sulfates, silicones, parabens or dyes, so there's nothing extra to rinse around when you're washing.
- Results From the First Wash: Designed to reduce breakage and strengthen strands starting with one use, not weeks of buildup.
- No Animal Testing, No Animal Ingredients: Made without testing on animals and without any ingredients sourced from them, so nothing in the bottle costs an animal anything.
- Non-Stripping Clean: Cleans hair without leaving it feeling dried out or stripped of its natural moisture.
Perfect For
- Weak or brittle hair that breaks when you brush it
- Reading the back of the bottle first — no sulfates, silicones, parabens or dyes
- A vegan routine, with PETA cruelty-free certification behind it
- Pairing with the matching Almond & Shea Butter conditioner
Product Specs
| Specification | Details |
|---|---|
| Scent | Almond & Shea Butter |
| Size | 16.5 fl oz (487 mL) |
| Packaging | Pump bottle |
| Country of Origin | United States |
| Free From | Sulfates, Silicones, Parabens, Dyes |
| Certifications | Cruelty-Free (PETA) |
FAQs
What makes this shampoo different from a typical drugstore formula?
It's formulated with a short ingredient list, including plant-derived cleansers like sodium cocoyl isethionate, rather than a long list of fillers and additives. It's also free of sulfates, silicones, parabens and dyes.
Is this shampoo actually sulfate-free, and will it still lather well?
Yes, it's formulated without sulfates and instead uses plant-derived cleansers like sodium cocoyl isethionate and sodium lauroyl sarcosinate to clean and lather.
Is Native's Strengthening Shampoo cruelty-free and vegan?
Yes, it's certified cruelty-free by PETA, never tested on animals, and made without any animal-derived ingredients.
How do I use this shampoo, and is there anything to know before the first wash?
Lather it into wet hair, rinse thoroughly, and repeat if needed — no special prep or setup required. It's designed to start reducing breakage and strengthening strands from the very first use.
What size does this shampoo come in?
It comes in a 16.5 fl oz (487 mL) pump bottle, sized for regular use over several months.
Ingredients
How to Use
Sing.
Rinse.
Repeat if needed.
Pro-Tip: focus the lather at the roots first — the strengthening formula works best where breakage starts.